Hide Pattern

Use this pattern to nudge customers into making a circular choice by hiding the linear option.

[DARK PATTERN]

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• Pattern description

  The Hide Pattern is a behavioral design pattern that is used in several patterns across all stages of the customer experience.

  Use this pattern to make options that you want customers not to choose less visible than more circular decisions you prefer them to take.

  In the registration process of the product, the button to proceed with circular mode is very prominent and seems to be the natural next best activity.

  The option to proceed without circular mode is available, but less visible.

• Problem to be solved

  Circular services are unfamiliar to customers.

• Circular benefits

  By making circular services look like the natural choice, more customers will accept and use them.

Use for free – pay with feedback! Do you like this pattern? Do you have a better solution or know a good implementation of this circular usecase? Let us and the community know.