Sharing Pattern

Use this pattern to nudge your customers into sharing their products by showing the potential increase in value through a passive income stream.

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• Pattern description

  The Sharing Pattern is part of the extended use stage of the customer experience.

  During registration of his product, the customer is asked to share it with others. He is triggered by the opportunity to refinance his product by sharing.

  After enabling his product for sharing. the value range of his product increases, based on a certain number of days per week that he actually shares it. He proceeds to the sharing settings to define precisely how to refinance his product.

  Please look up the Sharing To Refinance Pattern in this section of the library to learn how that works.

• Problem to be solved

  Sharing products with others on a regular basis is an unfamiliar concept to many customers. The aversion to loss or damage needs to be addressed by a financial incentive.

• Circular benefits

  Sharing products reduces the amount of products that need to be manufactured and saves valuable resources.

Use for free – pay with feedback! Do you like this pattern? Do you have a better solution or know a good implementation of this circular usecase? Let us and the community know.