Name your Product Pattern

Use this pattern to make your customers bond with their product by giving it a name and communicating with its digital twin.

Watch the tutorial for this pattern

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• Pattern description

  The „Name Your Product“ pattern is part of the purchase stage of the customer experience.

  This pattern obviously only works for high involvement products.

  After purchasing a product, the customer is offered the option to give it name. To nudge him into doing so, a stupid name like „Herbie“ is put as a default name. This is a behavioral pattern called „correction“, and the customer certainly wants to correct this.

  After naming his product, its digital twin starts a conversation to open up channels to inform the customer about maintenance and upgrade options. These options are explored in the extended use and maintenance section this library.

  By choosing a channel, the customer can configure the messaging between him and the digital twin of his product.

• Problem to be solved

  Customers need to build a long lasting relationship with products in the circular economy and take care of them.

• Circular benefits

  Communicating conveniently with the digital twin of a product in familiar channels makes the relationship with a product more personal.

Use for free – pay with feedback! Do you like this pattern? Do you have a better solution or know a good implementation of this circular usecase? Let us and the community know.