Circular Mode in Shopping Cart Pattern

Use this pattern to nudge customers into a circular maintenance program while shopping.

Watch the tutorial for this pattern

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• Pattern description

  The Circular Mode in Shopping Cart Pattern is part of the purchase stage of the customer experience.

  In the shopping cart of an online shop, the first cleaning of a product is included for free. Especially products like sneakers can have a much longer lifecycle when cleaned properly.

  The economic calculation is that after the first cleaning, customers sign up to a paid maintenance service, or in other words, set their product to „Circular Mode“, which creates a continuous relationship between brand and customer.

  The free cleaning is checked as a default. Defaults are regarded as dark patterns, so decide for yourself if you want to use it. If the user unchecks the free cleaning, he is informed about the advantages of the service in an overlay including a button with the option to proceed with the free cleaning.

  By clicking, the customer proceeds to check out.

• Problem to be solved

  Customers lack the skills to maintain their products properly and discard them for new purchases.

• Circular benefits

  Well maintained products last longer.

Use for free – pay with feedback! Do you like this pattern? Do you have a better solution or know a good implementation of this circular usecase? Let us and the community know.